GDPR Compliance

At Life Guard Wise (lifeguardwise.com), we uphold rigorous data protection standards and respect your privacy under the EU General Data Protection Regulation (GDPR). This section explains how we handle personal data in providing legal and medical advocacy for seniors.

1. Data We Collect

We process the following categories of personal data to deliver our services:

  • Contact & Identification Data: Name, email address, and phone number to communicate case details.
  • Service & Interaction Data: Records of your consultations, directives prepared, and service preferences.
  • Technical Data: IP address, browser type, operating system, and cookies for site optimization and security.
  • Usage Data: Details of how you navigate our website to improve content and user experience.

2. Purpose & Legal Basis for Processing

We use your data to:

  • Provide tailored legal and medical advocacy services.
  • Manage client relationships and service delivery.
  • Handle billing and administrative tasks.
  • Send updates, resources, and notifications.
  • Ensure compliance with GDPR and Canadian privacy laws.

Our processing relies on Article 6(1)(b) GDPR (contract performance) and Article 6(1)(f) GDPR (legitimate interests in service quality and improvement).

3. Data Sharing

We share personal data only when necessary, with trusted processors under confidentiality:

  • Payment Processors: Secure handling of fees and subscriptions.
  • IT & Hosting Providers: To maintain website availability and security.
  • Analytics Services: Anonymized usage data via tools like Google Analytics.
  • Regulatory Authorities: When required by law or official request.

4. Data Retention

We retain personal data only as long as necessary for service delivery, legal compliance, or until you request deletion. Unneeded data is securely deleted or anonymized.

5. Your GDPR Rights

Under GDPR, you have the right to:

  • Access (Art. 15): Obtain a copy of your personal data.
  • Rectification (Art. 16): Correct inaccurate or incomplete information.
  • Erasure (Art. 17): Request deletion where legally permitted.
  • Restriction (Art. 18): Limit processing of your data.
  • Portability (Art. 20): Receive data in a standard format.
  • Objection (Art. 21): Object to processing based on legitimate interests.

To exercise these rights, contact us at contact@lifeguardwise.com or by mail at:

Life Guard Wise
210 Albert Street
Regina, SK, Canada
Business Number (BN): 859-743-620

6. Data Security

We implement strong technical and organizational measures—encryption, access controls, and routine audits—to protect data integrity and confidentiality. While absolute security cannot be guaranteed, we maintain high standards to minimize risk.

7. Supervisory Authority

If you believe your GDPR rights have been infringed, you may lodge a complaint with the supervisory authority in your EU member state or jurisdiction.