At Life Guard Wise (lifeguardwise.com), protecting the privacy of seniors and their families is our top priority. This Privacy Policy explains how we collect, use, disclose, and safeguard personal information when you visit our website or engage our legal and medical advocacy services.

1. Data Collection

We collect personal data you provide voluntarily—such as names, email addresses, phone numbers, and health details shared through consultations or contact forms. We also gather non-personal usage data (e.g., IP addresses, device type, pages visited) via cookies and analytics tools to improve site performance and user experience.

2. Use of Your Data

Your information is used to:

• Deliver and personalize our legal and medical advocacy services.
• Communicate appointment details, case updates, and resource materials.
• Analyze trends to enhance service quality and website functionality.
• Maintain the security and integrity of our systems.
• Comply with Canadian privacy laws, including PIPEDA and provincial regulations.

3. Data Disclosure

We do not sell or rent your personal information. We may share data only in these cases:

• Service Providers: Trusted third parties who assist with case management, IT, or analytics, under strict confidentiality agreements.
• Legal Obligations: When required by law, court order, or government request.
• Organizational Changes: In the event of a merger, acquisition, or sale of assets, with protections to preserve privacy rights.

4. Data Security

We implement robust safeguards—encryption, secure servers, and access controls—to protect your information from unauthorized access, alteration, or destruction.

5. Your Privacy Rights

Under applicable laws, you have the right to:

• Access: Request a copy of your personal data.
• Rectification: Correct inaccurate or incomplete information.
• Erasure: Request deletion of data where permitted.
• Restriction: Limit how we use your data.
• Objection: Object to processing based on our legitimate interests.
• Data Portability: Obtain data in a machine-readable format.

To exercise these rights, please contact us using the details below.

6. Cookies & Third-Party Links

We use cookies to enhance site functionality and analytics. You may disable cookies in your browser settings, but some features may be affected. Our site may contain links to external sites; we are not responsible for their privacy practices.

7. Policy Updates

We may update this Privacy Policy to reflect changes in practices or regulations. Updates are effective upon posting. Please review this page periodically.

8. Contact Us

If you have questions or wish to exercise your privacy rights, contact:

Life Guard Wise
210 Albert Street
Regina, SK, Canada
Business Number (BN): 859-743-620
Email: contact@lifeguardwise.com